Snowboard App promo video
Snowboard App is one of our own internal builds, developed in-house by our team of designers and programmers for the Android platform. The goal? To help riders progress their skills with a tool made by snowboarders, for snowboarders. To support the app launch, we produced a punchy promotional video tailored for the Google Play Store. It’s another great example of how combining smart design with targeted video content can help get your project noticed.
Snowboard App Video
Promoting Progress with Snowboard App
The brief: Snowboard App was another in-house project, created to help snowboarders progress their riding and pick up new tricks. Our goal was to increase app downloads while clearly showing the benefits of using the mobile application.
The challenge:
The app store was already full of snowboarding content, so standing out was no small task. We launched a focused SEO and App Store Optimisation (ASO) campaign, supported by a promotional video that captured attention and encouraged new installs.
The result:
Thanks to our joined-up marketing approach – across web, social, app listings and search – we delivered strong download numbers. The increased user base also generated meaningful revenue through in-app ads while at the same time helping to promote the app. As an added bonus, this video also helped promote the iRide Ski and Snowboard YouTube channel. Click to learn more about the iRide branding campaign.
CLIENT:
Snowboard App
TOOLS:
Adobe After Effects / Premiere