Case Study
ReUnionRide
Working with Deepbluemedia, we completed the ReUnionRide project including logo, website and promotional videos to support this special ski event aimed at older skiers and snowboarders. The gathering was scheduled to take place in Bansko, Bulgaria (one of Eastern Europe’s top ski resorts), towards the end of the 2023 winter season.
Key Services
- Strategy, Idea and Concept
- Event Planning and Management
- Video Production and Editing
- Fully Responsive Website
- Social Media, SEO & Online Marketing
- Sourcing Sponsorship and Funding
Achievements
- Guaranteeing Funding
- Liaising with Resorts
- Establishing Product Affiliations
- Generating Social Following
- Successful YouTube Marketing
Overview
ReUnionRide Snow Event
ReUnionRide was a ski and snowboard event created for older riders keen to reconnect with old friends and meet new ones at Bansko ski resort in Bulgaria – one of Eastern Europe’s top winter destinations.
Inside the ReUnionRide Project
To generate early interest and drive attendance, we focused on fast, effective promotion. We designed a bold, memorable logo, using two mirrored ‘R’s to symbolise both reunion and reflection. We also developed a CMS-based website with a built-in voting system, alongside two high-impact promotional videos, which performed exceptionally well across social media platforms.
An In-House Production Triumph
ReUnionRide was another fully in-house Deepblue project, with our team managing everything from branding and web development to coordinating with sponsors and suppliers.
Scope of work
Full Stack Marketing, Done In-House
We handled every part of the ReUnionRide project ourselves, making sure nothing was left to chance. From designing the logo and creating the branding to photography, graphic design, building the CMS-powered website, and producing engaging videos — we did it all to promote the event effectively.
Our Role and Deliverables
Our team covered all bases: designing a memorable logo, developing a sleek and fully responsive website, applying smart search engine optimisation (SEO), crafting compelling video content and running social media campaigns to maximise reach and get people talking.
"ReUnionRide required a comprehensive omnichannel marketing strategy"
ReUnionRide
Design & Web
Raising Awareness with Video
The biggest challenge for ReUnionRide was getting enough buzz to attract sponsors, suppliers and support from Bansko ski resort. To tackle this, we relied on one of our strongest assets — video promotion. We created eye-catching clips tailored for social media sharing to spread the word.
These videos were shared far and wide across various platforms, boosting visibility and stirring up excitement. They played a key role in building momentum, drawing attention from the public as well as potential partners and sponsors.
Logo Design
The Spirit of ReUnionRide
The heart of ReUnionRide was all about bringing older skiers and snowboarders back together—to reconnect, reminisce and ride once more. With that in mind, the logo design centred around two bold ‘R’s: one facing backwards to symbolise reflection and reunion, and the other looking forward to represent the future.
Simple, Bold and Memorable
This clever but minimal design perfectly captured the event’s essence. Clean, striking and instantly recognisable, the logo worked effortlessly across both digital and print media, giving ReUnionRide a strong visual identity from the very start.
Learn More About Logo Design
Get in touch with us to learn more about our Logo Design services.
Responsive Website
ReUnionRide: A Digital Platform for Connection
Built around the themes of community and reconnection, ReUnionRide needed a website that reflected those same values. Working alongside our partners at Deepblue, we developed a fully responsive, single-page promotional site with a built-in voting system—giving users the power to choose from three ski resort options for the event.
Responsive Design with Real Engagement
The ReUnionRide site was optimised for mobile, tablet, laptop and desktop, ensuring a smooth experience for everyone, no matter the device. The interactive voting feature boosted engagement and highlighted the inclusive, community-led approach at the core of ReUnionRide.
Interested in Responsive Web Design?
Drop us a message for a free consultation – we’d love to help you bring your digital ideas to life.
Social Marketing
ReUnionRide: Powered by Social Media
From day one, we knew that the success of ReUnionRide would hinge on a strong, smart approach to social media marketing. One of our main strategies was to encourage participants to vote for the event location, giving them a real sense of involvement and ownership.
Maximising Reach with Multi-Platform Campaigns
Using our extensive knowledge of the social space, we tapped into platforms like Facebook, YouTube, TikTok and X (Twitter) to build awareness, grow excitement and drive engagement around the event.
Not sure where to start with social media?
We offer a free consultation to help you get to grips with how smart social media strategies can fuel your business growth. Get in touch to find out more.
ReUnionRide
Promo videos
The main challenge with ReUnionRide was building enough awareness to attract sponsors, suppliers and support from Bansko ski resort. To achieve this, we turned to one of our most effective tools – video promotion – creating engaging clips designed for social media sharing.
These promotional videos were shared widely across platforms, helping to raise visibility, spark interest and build momentum around the event from both the public and potential partners.
ReUnionRide Teaser
ReUnionRide Teaser Video: Building Buzz from Day One
Working with our partners at Deepblue, we produced a full-HD teaser video to launch the ReUnionRide campaign. This short edit announced the upcoming event and helped raise awareness among skiers and snowboarders keen to reconnect on the slopes.
Social Media Reach & Early Momentum
The video was shared widely across platforms like Facebook, TikTok, Instagram and YouTube, generating a surge of early interest and excitement around the trip.
Thinking of using video to promote your next event?
We offer free consultations on how to use video shorts to build awareness and deliver your message effectively online. Contact us to find out more.
ReUnionRide Launch
ReUnionRide: Bansko Reveal Promo Video
To keep the momentum going, we produced a follow-up promotional video announcing Bansko ski resort as the chosen destination for ReUnionRide — following a strong response from participants in the online vote.
Strong Engagement Across Social Channels
The video was shared across Facebook, Instagram, TikTok and YouTube, where it performed brilliantly, boosting event visibility and driving further sign-ups and shares from winter sports fans.
Looking to build hype for your next project?
We can help. Get in touch to learn how video marketing can work for your brand.
ReUnionRide
The Takeout
Creating Hype for ReUnionRide
Through a carefully planned omnichannel marketing campaign combining web promotion, targeted offline materials and a solid push across social media platforms, the ReUnionRide event quickly gained serious online traction.
Strategic Event Promotion Done Right
ReUnionRide is a perfect example of how we approach event marketing – blending strong branding with smart digital strategy to turn a great concept into a vibrant, high-profile campaign.
Need help getting your idea off the ground?
Drop us a message to see how we can help promote your next event.
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