iRide Lifestyle Website
The iRide website provides information on a wide range of topics, including business, travel, and lifestyle articles. The site aims to become a go-to repository for information – a place that answers questions you didn’t even know you had.
Blogging Site
Lifestyle Guide Site
The Brief: The iRide.co.uk site began life as a marketing and SEO tool to support the iRide app and YouTube channel, but it quickly evolved into something much bigger. Today, it features a huge library of ski and snowboard content, as well as wide-ranging lifestyle articles. The site now covers everything from travel guides and business advice to tech, sport and even politics. What started as a promotional sideline has grown into a standalone lifestyle hub with its own voice and following.
The Challenge
With such a big shift in direction, a complete redesign was needed. We overhauled the site’s layout and built a powerful WordPress CMS backend to handle the broad mix of articles and media. Page speed was another priority. We optimised the site to load fast, helping boost visibility in search engine results (SERPs) and improve the user experience.
The Result
What began as an extension of the iRide app has turned into a successful standalone website generating real income through affiliations and referral sales. It’s a strong example of what we can deliver when combining sharp design, efficient coding, SEO know-how and marketing strategy. We’ve transformed what was once a side project into a profitable brand in its own right.
CLIENT:
iRide
TYPE:
Responsive Blog Site
WEBSITE: