iRide app Vs1.0 explainer
iRide was a ski and snowboard app looking to build its user base and attract installs. This promo video was used to explain the key benefits of Vs1.0 of the app.
Explainer Video
App Launch Video
The Brief: iRide was a totally new concept and we needed a way to get users excited fast. Video is one of the most engaging online formats and a perfect tool for explaining even the trickiest ideas. Sharing it across YouTube, Facebook, Twitter and Instagram made it even more powerful.
The Challenge
iRide is a ground-breaking ski and snowboard app for iOS and Android, but a new app is nothing without a strong user base. We had to not only promote it, but also clearly explain the concept and show the benefits of installing.
The Result
The short promo video did exactly that – building interest, educating users on the main features, and helping drive impressive download numbers. Click to see more of the iRide branding campaign in action.
CLIENT:
iRide
TOOLS:
Adobe After Effects / Premiere