Case Study
iQuit app and branding
Helping Users Break Bad Habits with iQuit
Together with our partners at Deepblue, we developed the iQuit app — a simple yet powerful tool designed to help users overcome habits that were affecting their health, wellbeing or finances. Whether it’s smoking, excessive drinking or even impulse spending, iQuit offers a supportive, trackable way to break free from old patterns and build better habits. The app provides a clear interface for users to track progress, see the money saved, and stay motivated.
Key Services
- Concept, Strategy and Rollout
- iOS, Android and Fire development
- Logo Design
- Fully Responsive Website Development
- Video Production and Editing
- Social Media & Web Marketing
- Search Engine Optimisation
Achievements
- iOS, Android and Fire Apps
- Fully Responsive Website
- First-page SEO Ranking
- High App Store Rankings
- YouTube Marketing
Overview
Helping Users Quit – One Goal at a Time
iQuit is a mobile app for Android and iOS that helps users kick expensive or unhealthy habits by setting structured goals and rewards. Whether it’s smoking, drinking, overspending or any other vice, the app gives users a simple way to visualise the benefits of quitting.
Turning Habits Into Holidays
iQuit calculates how much a habit costs per month or year, then encourages users to set a motivational goal – like a holiday, a new car, or a shiny new laptop. The app tracks progress and sends regular notifications to keep users on course, showing things like money saved, time quit and how close they are to reaching their chosen goal.
iQuitSmoking: The Specialist Version
We later released iQuitSmoking, a version built specifically for smokers. It includes health-related milestones such as life expectancy gained, cigarettes avoided, and health benefits over time.
Free and Paid Versions
Both apps were launched in two formats – a free, ad-supported version and a paid version priced at just €0.99. Since release, the free versions have generated steady revenue through in-app advertising, proving that even a low-cost app can achieve strong returns with the right model.
Scope of work
Full-Service Design & Promotion
We handled every aspect of the iQuit app project — from the initial idea through to launch and promotion. Everything was done in-house, ensuring a consistent vision across all stages.
What We Delivered
Our responsibilities covered the full scope of production and marketing:
- App design & development
- Logo design
- Fully responsive marketing website
- SEO and ASO strategy
- Video promo production
- Social media marketing
- Infographics and visual assets
"Producing iQuit took a mix of in-house web design and app development skills"
iQuit App
Key Skills
iQuit App: A Full In-House Project
Creating the iQuit App in-house meant applying a full production skillset across multiple disciplines — from app development and responsive website design to graphic design, video production, and online marketing.
With the app launching on both iOS and Android, we placed particular emphasis on App Store Optimisation (ASO). This included writing compelling store descriptions, crafting keyword-rich metadata, producing high-impact visuals (like icons, screenshots and preview videos) and managing user reviews and ratings – all vital to improving discoverability and increasing downloads.
We backed this up with a strategic social media campaign and SEO-focused marketing website to create a cohesive cross-platform presence. This approach helped us drive targeted traffic, generate installs and grow the app’s visibility in a competitive space.
Mobile Apps
Multi-Platform App Releases
We developed both iQuitApp and iQuitSmoking for Android and iOS, with a later version also released for Amazon Fire devices. This cross-platform approach helped us reach a wider audience and ensured maximum compatibility across mobile operating systems.
Premium Versions
The apps were initially offered as free downloads to build a user base and generate feedback. However, we quickly identified demand for a premium, ad-free version, which we launched at a competitive price point of 0.99€. This dual release model gave users a choice while also creating a consistent revenue stream.
Got an Idea for an App?
If you’ve got an idea for an app but aren’t sure where to start, get in touch with us for a free consultation.
Responsive Website
Responsive Websites for iQuit Apps
To support the promotion of our iQuit and iQuitSmoking mobile apps, we created fully responsive, single-page websites optimised for all screen sizes – from smartphones and tablets to laptops and desktops.
Clear, Concise and Built for All Devices
The sites were designed to quickly communicate the core features and benefits of the apps, giving potential users a clear picture of what to expect. Clean layouts and accessible Calls-To-Action made them perfect for on-the-go browsing.
Helpful Guides to Support Onboarding
Even though both apps are intuitive and user-friendly, we included short user guides to help first-time users get started with confidence. These guides explained how to track progress, set goals, and make the most of the experience.
Learn More About Responsive Design
Get in touch with us and arrange a free consultation to learn more about how Responsive Design could benefit your project.
SEO & Web Marketing
Cutting Through the Online Noise
These days, simply having a website just isn’t enough. With so many platforms competing for attention, your content needs to be visible, engaging and easy to find. Since Google accounts for around 93% of all online search traffic, a strong search presence is absolutely essential. Without it, even powerful tools like the iQuit app can easily be overlooked.
Boosting Visibility with Smart SEO
With roughly 78% of online journeys starting with a search engine, being discoverable is key – particularly for focused platforms like iQuit and iQuitSmoking. We built and executed a full-scale digital campaign combining SEO, PPC and online marketing to target users actively searching for help with addiction and habit change. This strategy helped drive high-quality traffic and continual user growth.
Is Your Website Being Seen?
In today’s search-driven world, good SEO is no longer optional – it’s critical. If your website isn’t showing up in results, it’s not doing its job. Whether you’re a new business or an existing one needing more traction, Tenerife Web Design can help boost your visibility and get your services in front of the people who need them. Get in touch for a free consultation.
Social Marketing
Using Social Media to Power iQuit’s Growth
Social media has transformed how brands reach and interact with their audience. For iQuit, it offered a direct line to people looking to make positive life changes – whether that meant quitting smoking, drinking or cutting back on spending.
Community-Driven, Mobile-First Approach
We made social platforms central to our marketing strategy, especially Facebook. Through frequent posts, conversations with users and helpful content, we created a community that supported each other while discovering and downloading the app. Our mobile-first mindset made it easy for users to take action immediately.
Not Sure Where to Start with Social Media?
No worries. We offer a free consultation to walk you through the basics of building your online presence through social channels. Drop us a message and let’s talk about how Social Media Marketing could work for your business.
Icon / Logo Design
Memorable Logo to Build Brand Recognition
Your logo is often the very first thing people see – and ideally, the last thing they forget. For a digital-first platform like iQuit, having a bold, recognisable logo was essential to cut through the noise of a busy online world and create instant brand recall.
Creating Visual Impact with the iQuit Logo
The iQuit logo was crafted to be versatile and striking across all types of media – from websites and social posts to printed flyers and video content. Featuring a crisp white background with strong black and red typography, the logo pops in any setting. We also created a reversed version using a vivid red backdrop for added visual punch. This consistency across platforms helped anchor the brand’s identity and made it instantly identifiable.
Want to Talk Logo Design?
Your logo isn’t just a graphic – it’s your business’s first impression and core identity. At Tenerife Web Design, we bring over 30 years of graphic and logo design expertise to the table. Whether you’re starting out or rebranding, we’ll help you create a logo that speaks to your audience and strengthens your image. Get in touch for a chat about how great design can elevate your brand.
iQuit Infographic
Infographics: Making Complex Info Simple
Infographics are a brilliant way to turn complicated or heavy information into clear, engaging visuals. They’re also incredibly shareable – perfect for getting your message out to a wider audience fast.
Raising Awareness with the iQuit Infographics
We created a custom infographic for iQuitSmoking that highlighted the serious health risks of smoking, backed up with global statistics on illness and mortality. By presenting hard facts in a visual format, the message hit home in a way that plain text often can’t. We also made a subsequent graphic featuring the problems associated with alcohol dependency.
Boosting Reach Through Social Sharing
Once published across our social media channels, the infographic gained strong traction, earning shares, likes and comments – and most importantly, driving new users to check out the app and install it. It proved how one well-designed visual can do the job of a hundred words.
Infographic Design on Tenerife
If you’re looking to have an Infograph designed for your project, contact our team for a free consultation.
iQuit App
Promo videos
Video Content to Drive App Downloads
As with any app launch, building early interest was key to generating downloads. To support this, we created two promotional videos designed specifically for use across major social platforms, app store listings and the apps’ official websites.
These videos helped explain the app’s core benefits in a clear, engaging way – making it easy for potential users to understand what the iQuit apps offered and why they were worth downloading.
iQuit Launch Video
Full-HD Launch Video for iQuit-App
We produced a high-quality Full-HD launch video for the iQuit-App, showcasing the main screens and guiding users through the simple setup process. The video served as a powerful promotional tool, helping to clearly communicate the app’s core features and ease of use.
Shared across Facebook, YouTube and Twitter, the video played a key role in building the iQuit brand, increasing visibility and strengthening its overall marketing presence.
Want a Video Like This?
Video is hands-down the most effective way to explain ideas clearly and quickly. What might take pages of text can often be shown in just a few seconds with the right visuals and messaging.
At Tenerife Web Design, we’ve been producing engaging online videos for over 30 years – helping businesses connect, explain, and grow. Want to find out how video could work for you? Get in touch for a free consultation.
iQuitSmoking video
Short-Form Video for iQuitSmoking
In today’s fast-moving digital world, where attention spans are shorter than ever, we knew the iQuitSmoking app needed a quick, engaging promotional video to work across social platforms like Facebook, Twitter and TikTok.
We used the same short-form video format as the original iQuit-App promo, since both apps share core functionality. The streamlined edit helped showcase the app’s key benefits, perfect for fast-scrolling audiences.
Once live, the video was promoted across our social media channels, generating strong engagement and helping drive a surge in installs for iQuitSmoking.
iQuit Apps
App Functions
Helping Users Break Bad Habits with iQuit
The iQuit Apps were designed to support users in breaking free from problem habits or addictions. The idea was simple: show users the real cost of their habit – financial, health or otherwise – and give them a clear goal to work towards.
While the apps included health-focused stats (like benefits of quitting smoking over time), we found money to be the biggest motivator. That’s why users are encouraged to set a personal goal at the start – maybe a holiday, a car or saving for a house deposit.
Once a goal is chosen, the app sends daily updates showing progress – how much money has been saved and how close the user is to reaching their target. It’s a motivational nudge that keeps people on track and moving forward.
iQuit Vs2.0
Version 2.0: Taking iQuit Even Further
We’ve already kicked off development on version 2.0 of the iQuit and iQuitSmoking apps, building on their existing strengths and adding even more motivation to help users break free from negative habits.
The next release introduces a range of powerful new features designed to support users on their quitting journey. These include:
- Support Forums & Facebook Groups – to connect with others going through the same challenges.
- Lapse Indicators – to log slip-ups and help users recognise patterns that lead to temptation.
- Time of Life Added – especially for smokers and drinkers, showing how quitting adds years to their life.
- Cravings Tracker – to spot moments of weakness and better prepare for them next time.
- Breathing Regulator – calming breathing exercises proven to help ease stress and reduce cravings.
- Motivational Support – with random daily quotes to encourage users to stay committed.
- Graphical Quitting Timeline – a visual journey showing how far they’ve come.
- Quitting Diary – to track feelings, progress and reflect on personal wins.
Version 2.0 is all about giving users more tools, more support and more reason to stick with their goals. Watch this space for updates!
App Screens
Key Screens from iQuit and iQuitSmoking
Images of the main setup features and user interface of the iQuit and iQuitSmoking apps. These visuals were used in the app stores to give potential users a clear idea of how the apps work and encourage downloads.
The later images show the rewards screens, which played a vital role in the user journey. These screens sent regular notifications to help users stay focused and motivated by tracking their progress towards their chosen quitting goals.
iQuit App
The Takeout
A Comprehensive Digital Build
The iQuit App project brought together our full skillset – from responsive web design and custom database integration to video production and content strategy. It was one of our most involved and rewarding builds to date.
Driving Traffic Through Smart Marketing
Using a smart blend of SEO, ASO, social media and targeted web campaigns, we helped the iQuit apps achieve strong visibility and steady downloads. The end result? Thousands of users gained support in tackling difficult habits and addictions.
One of Our Biggest Success Stories
The iQuit and iQuitSmoking apps quickly became leading platforms in their space and remain two of our most successful and widely used digital projects to date.
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