Bansko & the Bansko gondola
iRide is a YouTube channel which we use to promote our various sports and travel websites like LaPlagne360 and the main iRide website. This video was produced as a guide to the gondola at Bansko, a ski resort in Bulgaria.
Resort Guide Video
Showcasing Summer in Bansko
The Brief: At the start, we set out to drive more visitors to the iRide ski, snowboard and travel website. However, we also wanted to grow the audience for the iRide YouTube channel. Spending the summer in Bansko ski resort in Bulgaria gave us the perfect opportunity to create a video that highlighted the resort and its gondola during the unique summer season.
The Challenge
Competing in the crowded travel blog and website space meant finding a fresh angle that would set iRide apart. At the time, the YouTube channel was still in its early days, but through engaging video storytelling we were able to capture attention. Through our creative video production and video editing, we generated shares and begin building recognition for the iRide brand.
The Outcome
The finished Bansko resort video provided an informative and visually appealing guide to the ski area and gondola operations, giving viewers a new perspective on the resort outside of winter. The project not only delivered increased traffic to the iRide website but also played a key role in raising the profile of the iRide YouTube channel. Better yet, it also laid the foundations for its continued growth.
CLIENT:
iRide travel website
TOOLS:
Davinci Resolve
WEBSITE: