Case Study
Ski Season Accommodation
Ski Season Accommodation is a dedicated web platform designed to connect property owners in French ski resorts with ski and snowboard saisonnaires searching for winter-long rental accommodation. Whether you’re an apartment owner with spare space or a saisonnaire looking for somewhere to stay during the ski season, the service provides a simple way to link up and arrange reliable, seasonal accommodation.
Key Services
- Strategy, Idea and Concept
- Fully Responsive Website Development
- Video Production and Editing
- Social Media & Online Marketing
- Search Engine Optimisation
- Graphic and Logo Design
Achievements
- Fully Responsive Website
- First-page SEO Ranking
- YouTube Marketing
Overview
Winter Ski Accommodation in France
Ski Season Accommodation (SSA) is a dedicated online platform created for ski and snowboard season workers (aka saisonnaires) searching for reliable, long-term rentals in the French Alps. Whether you’re spending a full winter in the mountains or just need a place for the season, SSA helps make the whole process easier.
Feature-Packed Property Listings
The site isn’t your average rental directory. Every listing on SSA comes with loads of helpful info – think detailed floorplans, resort location data, Google Maps and Street View integration, and even distance markers to lifts, shops, and bars.
There’s also a handy search tool so users can filter by resort, property type, and budget. Plus, we included resort piste maps, official videos, key stats, reviews, and a built-in live chat feature to connect tenants and landlords directly.
Built for Saisonnaires and Property Owners
SSA was mainly built with English-speaking season workers in mind – people heading out to the Alps and looking for solid, secure accommodation for the winter. But it’s also great for French property owners wanting to rent out their chalets or apartments for the season.
To make sure we hit both markets, we translated the whole site and all promotional content into French. We also did a full localisation job behind the scenes to get top search rankings on both Google UK and Google France.
Scope of work
Complete Service Development
Working hand-in-hand with our parent company, Deepbluemedia, we took care of every aspect of the Ski Season Accommodation (SSA) project – from the very first design ideas all the way through to launch and ongoing promotion.
We didn’t just build the website. We also handled the legal documents, set up and populated the property database, and dealt directly with property owners, agencies, and saisonnaire tenants. It was a full-service job from start to finish.
All Built In-House
Everything was done under one roof by our team – no outsourcing, no third parties. Drawing on our background in web development, app design and digital marketing, we built a strong, good-looking platform that ticked all the boxes for both renters and landlords.
Here’s What We Delivered
- Logo design and a full brand identity
- A fully responsive property website built for all devices
- Search Engine Optimisation (SEO) and App Store Optimisation (ASO)
- Promotional video content to support the launch
- Social media marketing and tailored campaign support
"The SSA project required a wide range of web and marketing skills"
Ski Season Accommodation
Key Skills
Ski Season Accommodation: Built In-House
Developing the Ski Season Accommodation website entirely in-house meant tapping into a broad range of digital skills — it was far more than just a typical web build.
Full Production Skillset
We took care of everything from responsive web design and video editing to graphic design and social media marketing, ensuring the platform looked great and functioned smoothly on all fronts.
Boosting Online Reach
Thanks to a strong focus on SEO and social marketing, the site gained impressive visibility in a competitive niche — attracting the right users and delivering real, targeted traffic.
Responsive CMS Site
Responsive Website with Powerful CMS
Working with our parent company, Deepbluemedia, we built a fully responsive website for Ski Season Accommodation (SSA) that looks great and works perfectly on mobiles, tablets, laptops and desktops. At its core is a powerful CMS (Content Management System) and a feature-rich property database, making it easy to update listings and keep everything running smoothly.
Comprehensive Features and Bilingual Support
The site goes way beyond the basics. It includes property reviews, resort guides, and a handy live chat feature for real-time enquiries. Knowing we needed to appeal to both English-speaking saisonnaires and French landlords, we delivered a fully bilingual website with UK and French-language versions.
Confused About CMS Responsive Websites?
If you’re not sure what a CMS responsive site could do for your business, we’re happy to help. Tenerife Web Design offers free consultations to walk you through the benefits and possibilities. Drop us a message and let’s chat!
Localisation
Localisation to Reach Audiences
The internet opens up a global audience, but simply launching a website isn’t enough to connect with people overseas. Effective localisation means more than just translating words – it’s about adapting your content to match the culture, language and expectations of different regions. It’s a key step if you want to build real connections in foreign markets.
Localisation and SSA
For the Ski Season Accommodation project, localisation was essential. With most saisonnaires travelling from abroad to work in French ski resorts, we built a fully translated French version of the site. This allowed us to better reach French-speaking landlords and tenants, increasing both trust and visibility in important markets.
We used the powerful WPML plugin to manage the translations and keep both language versions running smoothly side-by-side.
Thinking About Going Global?
If you’re ready to take your business international, website localisation is a great place to start. Whether you’re targeting one new market or several, we can help you adapt your content to connect with the right audiences in the right way. Get in touch for a free chat about how we can support your global expansion.
Social Marketing
Social Media Marketing for SSA
Social media has completely reshaped how brands connect with people. For Ski Season Accommodation, it was the ideal way to reach a global audience of winter sports fans in real time.
Mobile-First and Community-Focused
From the start, we put social media marketing at the heart of the Ski Season Accommodation campaign. Focusing on key platforms like Facebook, we shared regular updates, built engagement and encouraged traffic to the site. By posting valuable content and responding directly to users, we built a loyal community and drove interest from both saisonnaires and property owners.
New to Social Media Marketing?
Stress less. We offer a free consultation where we’ll advise you how to capitalise on the power of Social Media Marketing to elevate your online profile. Get in touch with Tenerife Web Design to find out more.
SEO & Web Marketing
Standing Out in a Busy Digital World
These days, just having a website isn’t enough. In such a crowded digital space, your content needs to cut through the noise and actually get seen. With Google handling about 93% of all search traffic, good search rankings can make or break your online presence. If your site doesn’t show up, your audience might never even know you exist.
SEO and Digital Campaigns That Work
Roughly 78% of people start their journey with a search engine, which makes being discoverable absolutely vital—especially for niche platforms like Ski Season Accommodation. We implemented a smart, multi-pronged approach combining SEO, pay-per-click (PPC) and targeted digital marketing.
This strategy wasn’t just about driving traffic—it was about attracting the right kind of visitors. People actively searching for seasonal rentals were delivered straight to the site, which led to consistent traffic growth and real results.
Want to Be Seen?
Let’s be honest—SEO is no longer optional. Without visibility, even the best-looking site won’t perform. In fact, being found in search is arguably more important than having a site in the first place. If you’re ready to grow your reach and get your website seen by the people who matter, get in touch with Tenerife Web Design. We’ll help you put SEO to work for your business.
Icon / Logo Design
Memorable Logo to Aid Brand Recognition
A company’s logo is often the first thing people notice and the last thing they remember. For a digital service like Ski Season Accommodation, a strong, recognisable logo is essential to stand out in a competitive market.
Visual Impact of the SSA Logo
The bold SSA logo was designed for versatility across web, print and video. Its bright blue background contrasts perfectly with snowy resort visuals, making it eye-catching across all marketing materials. This consistent branding helped reinforce the identity of the Ski Season Accommodation service throughout all channels.
Let’s talk about logo design
Your logo is the face and personality of your company – it’s first handshake with your potential clients. The power of effective logo design cannot be overstated. Tenerife Web Design has three decades of graphic and logo design. Contact us to discover how effective logo design will help project your company image and power its branding.
SSA brochure
Print Brochure to Support Digital Marketing
To complement the online promotion of the Ski Season Accommodation website, we created a downloadable PDF brochure. This printed material played a key role in reinforcing the brand at trade shows, meetings and events.
Offline Materials Still Make a Difference
While digital tools are crucial for growth, a well-designed brochure still offers a unique opportunity to make a strong, lasting impression. The SSA brochure provided a clear, professional overview of the site and services, helping build credibility and boost brand recognition both online and offline.
Brochure Design in Tenerife
First and foremost, Tenerife Web Design is an internet development company – but that doesn’t mean we don’t understand the power of printed materials in a company’s marketing arsenal. We have design skills that were learned through years producing print and materials. Get in touch with us to learn more about how brochure or print design could benefit your company.
Partnering
Partnering with Ski Service Providers
With the launch of the Ski Season Accommodation site, we saw the perfect opportunity to collaborate with leading winter service providers to support saisonnaires and enhance their experience.
Exclusive Discounts to Help Users Save
By teaming up with established, reputable companies, we offered users exclusive discounts on travel, airport transfers and essential winter services. These partnerships helped simplify the season setup process and made it more affordable for our growing user base to arrive (and thrive) in their chosen ski resort.
Ski Season Accommodation
Promo videos
Video Marketing That Delivers Results
For an online service like Ski Season Accommodation, we knew that smart, targeted video marketing would be the most effective way to build brand awareness and attract new users.
High-Impact Edits for Maximum Reach
With social media now dominating digital promotion, video content offers the highest engagement rates of any media. We produced a mix of short- and long-form videos to boost visibility, drive traffic and grow the SSA audience quickly.
SSA Launch Video
Promotional Video for Ski Season Accommodation
The full-length video for Ski Season Accommodation (SSA) gave a clear and detailed look at what makes the platform unique for winter rental services. To reach a broader audience, we also created shorter versions optimised perfectly for social media – ideal for sharing on Facebook, YouTube, Twitter, and beyond.
Bilingual and Multi-Platform Reach
Available in both English and French, these videos helped boost brand recognition and clearly communicate SSA’s core features. Sharing across multiple channels meant we could connect with renters and landlords all over Europe, making sure the message reached the right people.
Want a Video Like This?
There’s no better way to explain your ideas than with video. What might take pages of text can be summed up in seconds with a sharp, engaging clip. Tenerife Web Design has over 30 years of experience creating online videos that capture attention and help build your business. Get in touch to find out how we can make video work for you.
SSA short video
Short-Form Video for Social Media Promotion
In today’s fast-moving digital world, where attention spans are shorter than ever, we knew Ski Season Accommodation (SSA) needed a quick, catchy promo video for platforms like Facebook, Twitter and TikTok. So, we took the original SSA video and re-edited it into a punchy, social-first format.
Made to Engage and Drive Traffic
This streamlined version was designed to stop the scroll and deliver the key messages in seconds. It performed brilliantly on Facebook, boosting engagement, promoting the SSA website and driving a solid flow of visitors to the platform.
SSA French video
Mid-Length Promo Video for French Audience
Knowing that Ski Season Accommodation serves both international saisonnaires and French property owners, we made localisation a key part of our marketing. To reach the French-speaking audience effectively, we produced a mid-length promo video entirely in French.
Tailored Content for Broader Reach
This French version helped us connect directly with landlords and saisonnaires in France, making the site more appealing to both groups. By speaking their language, the video boosted the platform’s credibility and broadened its impact in the French market.
Ski Season Accommodation
Site Functions
Connecting Property Owners with Winter Tenants
From day one, the goal of Ski Season Accommodation was to make it easier for property owners and saisonnaires to connect for season-long winter rentals. As seasonal housing becomes harder to find – especially with the rise of Airbnb- we aimed to simplify the process for both sides.
A Win-Win Model for Owners and Renters
To encourage listings, we offered property owners free advertising, with renters paying a small commission upon booking. Each listing featured in-depth property details including floorplans, photos, 360° views, resort maps, videos and more – making it easy for renters to book with confidence.
Fully Responsive
Built for Every Device
We designed the Ski Season Accommodation site to be fully responsive, adapting seamlessly to mobiles, tablets, laptops and desktops—even web-enabled TVs. With the rise of mobile browsing, this was essential to ensure the site was accessible to as many users as possible.
Perfect for Saisonnaires on the Move
Saisonnaires often travel light, without space for bulky devices like laptops. By creating a site that looked and worked perfectly on smaller screens, we made sure users could search, view and book accommodation from anywhere.
Mobile-First Design = Higher Rankings
With Google’s mobile-first indexing, this approach wasn’t just user-friendly—it was vital for search visibility. A responsive build helped us climb the rankings and reach a wider, more engaged audience.
Resort Database
First-Hand Knowledge of the French Alps
After years of doing ski seasons ourselves, we built up extensive knowledge of French resorts and forged strong connections with local property owners and businesses. This on-the-ground experience helped us understand that no two resorts are alike—and what works for one saisonnaire might not suit another.
Wide Resort Coverage
With that in mind, we focused on sourcing properties across a broad range of ski resorts to suit different needs and lifestyles. Some are perfect for nightlife lovers, others better for quiet mountain living.
Detailed Guides for Better Choices
To help users choose the right destination, we created an in-depth online ski area database, complete with piste maps, resort layouts and key info on amenities. This proved an essential tool for anyone planning a full winter in the mountains.
Comprehensive Listings
Detailed Listings That Deliver
The Ski Season Accommodation website was designed to make finding the right property as simple as possible for saisonnaires. Listings included everything renters needed to make informed choices – 360° video and image tours, Google Maps integration, full property details (size, room count, facilities), floor plans, local resort info and distances to key amenities like shops, ski lifts and pistes.
Helping Owners Rent with Confidence
This level of detail didn’t just help renters – it also gave property owners the tools they needed to fully showcase their accommodation. By presenting rich, transparent information, they were able to boost visibility and increase the chances of successfully renting out their property.
Ski Season Accommodation
The Takeout
A Comprehensive Digital Build
The Ski Season Accommodation project drew on a full range of our in-house skills—from responsive web design and custom database integration to video production and content strategy. It was one of our most involved web builds to date.
Driving Traffic Through Smart Marketing
Thanks to a mix of Search Engine Optimisation (SEO), social media marketing and targeted web campaigns, the site gained strong visibility and consistent traffic. We connected thousands of saisonnaires with property owners across the French Alps.
One of Our Biggest Success Stories
The SSA site quickly became a leading online platform in its niche and remains one of our most successful digital projects to date.
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