A guide to doing a winter season
iRide produced this short intro video to help promote its fuller, Guide to Doing a Winter season article and video. iRide is Deepblue’s YouTube channel and travel website. We use these channels to help promote our main travel guides and sites – the iRide YouTube channel, LaPlagne360 website guide and the main iRide website. This short video was produced to help promote the longer season guide video and article on the iRide site.
Doing a Season Guide
Viral Video Marketing
The brief: To create a short advert video to promote the main Guide to Doing a Winter Season feature and full video on the iRide website. The intro section was crucially important in this video to keep users’ attention glued for the full edit.
The Challenge
The full How to Do a Winter Season video is detailed and comprehensive but we knew its length might discourage some viewers. To address this, we edited a concise intro sequence that offers a preview of the full content. We also integrated this short section at the beginning of the full video.
The Result
By making the shorter video successfully we drove more viewers to the long-form version. We also attracted additional traffic to the iRide website. We boosted the site’s Search Engine Optimisation (SEO) and also increased views on the iRide YouTube channel.
CLIENT:
iRide travel website
TOOLS:
Davinci Resolve
WEBSITE: