Case Study
La Plagne 360
La Plagne 360 is a fully in-house project and one of our most ambitious builds yet. The website is the most detailed online guide to La Plagne ski resort in France, showcasing 360° videos and previews of every ski lift and piste across the world’s third-largest and most-visited ski area.
Key Services
- Strategy, Idea and Concept
- UX / UI Design and Development
- Video Production and Editing
- Fully Responsive Development
- Social Media & Online Marketing
- Search Engine Optimisation
Achievements
- Top 3 Ranking on Google
- Partnerships with global suppliers
- Ever-Growing Visitor Count
- Unique Video Content
- Top-Ranked YouTube Content
Overview
La Plagne: The World’s Most Popular Ski Resort
La Plagne, France, holds the crown as the world’s most visited ski destination. When combined with neighbouring Les Arcs, the wider Paradiski area becomes the third-largest ski resort on the planet.
After spending several winter seasons in the resort, we saw a clear need for a dedicated resource to showcase everything La Plagne has to offer – from its 11 unique villages to its vast network of ski lifts and pistes.
Creating this platform was no small task. Just producing the 360° video content took over three months. But the result is something we’re genuinely proud of.
Inside the La Plagne 360 Website
Our site, La Plagne 360, gives an in-depth look at every piste and lift in the area. Visitors can explore immersive 360-degree videos, preview clips and interactive Google Maps data that bring the slopes to life before they’ve even packed their bags.
We’ve also loaded the site with everything you need to know – from where to stay and how to get around to nightlife tips and local guides that help visitors make the most of their ski holiday in La Plagne.
Ranking High in a Competitive Market
With La Plagne’s global popularity comes some pretty fierce competition online. Dozens of ski websites already cover the area, so cracking the top of the search rankings wasn’t easy.
But with a focused SEO and digital marketing campaign, LP360 now ranks in the top five for all our key search terms. That visibility means more site visits and more value for users – and the numbers are growing year on year.
Scope of work
La Plagne 360: Designed and Built In-House
La Plagne 360 is a fully in-house project – dreamt up, designed, built and launched by our own team. From the first concept sketch right through to launch day, every step was handled by us. No outsourcing, no third parties – just a tight-knit crew with the right mix of skills and experience.
With a team of designers, developers and digital marketers all under one roof, we pulled together to build something we’re genuinely proud of. Every part of the site and app was created to hit the highest standards – and we made sure it all worked perfectly across devices.
What We Delivered
Creating La Plagne 360 meant diving into loads of different creative and technical areas. Here’s what we took care of:
- Logo design and complete brand identity
- Responsive website development for mobile, tablet and desktop
- Android app build, echoing the website experience
- SEO and App Store Optimisation (ASO) to boost visibility
- Professional video production and editing
- Social media marketing to drive traffic and build engagement
The result? A slick, content-rich platform that shows off La Plagne in a way few others do – and one that performs brilliantly on search engines and in app stores too.
"La Plagne 360 is the most comprehensive guide to La Plagne"
La Plagne 360
Design & Web
Using Video to Stand Out in the Ski Travel Market
We knew from the start that cracking into the busy ski travel space wouldn’t be easy. It’s a competitive market with tons of content already out there – so we had to bring our A-game.
To grab attention and start building a loyal following, we focused heavily on video content and social media marketing. Our team created a series of eye-catching edits that were tailor-made to showcase the highlights of La Plagne 360 and get people excited about the site.
Each video was built to perform well on platforms like Facebook, Instagram and YouTube – combining dynamic footage, stunning visuals and clear messaging to drive clicks and shares.
Logo Design
Designing the La Plagne 360 Logo
We designed a clean, eye-catching La Plagne 360 logo design with simplicity and visibility front and centre. The aim? To create a bold, clear icon that would pop in Google search results, be instantly recognisable on social media, and look great across all our digital marketing assets.
The striking red background is a subtle nod to La Plagne’s iconic red bobble hat logo, while the minimalist “LP” ties directly back to the resort’s name. It’s a design that stands out beautifully against the snowy backdrops used in our videos and site imagery – making it not just smart, but memorable too.
Responsive Website
Designed with Mobile in Mind
Right from the get-go of building the La Plagne 360 website, we knew that most visitors would be browsing on their phones. That’s why we focused on creating a fast-loading, fully responsive site that looks and works great on any screen size – whether it’s a phone, tablet or laptop.
Our analytics confirmed we were on the right track – around 70% of users access La Plagne 360 on mobile. With content like preview videos, La Plagne piste maps, village guides and resort tips, it made perfect sense for people to dip into the site while on the move – even mid-ski day.
Hybrid App
La Plagne 360: From Website to Android App
La Plagne 360 is the most detailed online guide to La Plagne ski resort in France – and it was built with a fully responsive design from day one. That made converting the site into a hybrid Android app a natural next step.
We launched a dedicated version of the site packaged as an APK file for Android users, giving skiers and snowboarders on-the-go access to all the resort info, piste maps and village guides.
ASO: Getting Seen in the Stores
As part of the app rollout, we put a strong focus on App Store Optimisation (ASO) to ensure the app was visible to the right audience. With rich, well-structured content and strong metadata, the app ranked well and gained consistent downloads.
The result? Rapid user growth and a boost in ad revenue – all thanks to a thoughtful, mobile-first build and a well-executed ASO strategy.
SEO / Marketing
Climbing the Rankings in a Competitive Market
As the world’s most visited ski destination, La Plagne has no shortage of online coverage. That meant one thing — serious competition. If we wanted La Plagne 360 to stand out, we had to break through the noise and land top rankings on Google.
Proven SEO Tactics That Deliver
We applied a full suite of SEO strategies to push the site up the search results:
- Optimised every page for speed, structure and keyword relevance
- Created rich, targeted content designed to answer user intent
- Built high-quality backlinks from reputable ski and travel platforms
- Produced engaging visuals and well-tagged images to support SEO
- Used competitor analysis to identify gaps and opportunities
- Integrated smart social media promotion to build awareness and traffic
The result? First-page rankings across all our key search terms – and a steady flow of highly targeted organic traffic from users looking for exactly what we offer.
La Plagne 360
Social videos
Using Video to Stand Out in the Ski Travel Market
Breaking into the competitive world of ski resort websites meant doing more than just building a great platform — we needed content that grabbed attention fast. That’s where video marketing came in.
We produced a series of sharp, highly shareable promotional videos designed to build awareness, boost visibility and get people talking about La Plagne 360. These edits were crafted specifically for social media platforms like Facebook, Instagram and YouTube — helping us reach skiers and snowboarders around the world in just a few seconds of screen time.
The videos did exactly what we hoped: sparked interest, built a following, and gave the La Plagne 360 brand a powerful digital presence.
LP360 Launch Video
La Plagne 360 Promo Video: Clear, Quick and Effective
This short promotional video gave viewers a quick glimpse into everything the La Plagne 360 website offers. We kept the message punchy and to the point, showcasing the platform’s key benefits – from booking ski holidays to finding lessons, equipment hire and the best bars and restaurants in the resort.
By focusing on clarity and speed, the ad made it easy for potential visitors to see why La Plagne 360 was worth checking out. And it worked – traffic to the site jumped, and social media engagement climbed thanks to widespread sharing across major platforms.
LP360 Drone Video
La Plagne 360 Drone Video: A New Perspective
We created this drone video to give La Plagne a fresh and dynamic look, capturing sweeping aerial views of the resort from angles that simply aren’t possible from the ground. Filmed high above Roche de Mio and Grande Rochette, with additional footage from the Biolley area near Aime 2000, the video highlights the stunning alpine landscape in all its glory.
Showcasing the Heart of La Plagne
The footage covers the resort’s main villages, including Plagne Centre, Aime 2000, Plagne Villages, Plagne Soleil, Plagne Bellecôte and Belle Plagne. Shot at different times of the day, these dramatic overhead views reveal the scale and layout of the pistes, offering a perspective that truly showcases the size and beauty of La Plagne.
A Social Media Success
The finished video didn’t just look spectacular—it delivered real results. Widely shared across social media platforms, it generated a huge amount of engagement and provided valuable extra exposure for the La Plagne 360 website. This project demonstrates the power of creative video content in boosting brand presence and connecting with audiences worldwide.
LP360 Winter Guide
Expert Ski Advice: When to Visit La Plagne
One of the standout features of the La Plagne 360 website is the expert guidance we offer on the best times and spots to hit the slopes. To back this up, we created a video showcasing typical snow and weather conditions throughout the ski season.
Filmed over five seasons in La Plagne, this video paints a clear picture of what visitors can expect at different times of the season. It’s a handy tool that helps users plan their perfect ski getaway with confidence.
La Plagne in a Day
Insider Tips Learned from Five Years in La Plagne
Having spent five years living in La Plagne ski resort, we got to know the best ski and snowboard spots like the back of our hand.
A Beginner-Friendly Route Video Guide
To share our knowledge, we put together a video guide featuring a beginner-friendly route around La Plagne. It’s perfect for skiers and snowboarders wanting to explore the resort’s highlights in just one day.
The video was a hit, getting lots of shares and great engagement across all social media channels.
3D Area Video
Explore the Tarentaise Valley in 3D
The Tarentaise Valley in the French Alps is legendary for its world-class ski and snowboard terrain, packed with some of the most iconic alpine resorts on the planet.
3D Video to Showcase Nearby Resorts
With so many top ski destinations clustered around La Plagne, Les Arcs and the wider Paradiski area, we created an immersive 3D video using Google Earth. The goal? To give users a bird’s-eye view of the entire valley and help them visualise the layout and sheer scale of the terrain.
This video is a great way for holidaymakers to get a feel for the region and plan their alpine adventures before they even arrive.
Paradiski 3D Video
3D Aerial Tour of Paradiski
Using Google Earth, we created a smooth, animated 3D aerial video tour of La Plagne, Les Arcs and the entire Paradiski ski area.
The video gives a crystal-clear overview of how the resorts connect, offering a much more intuitive understanding of the terrain compared to standard 2D piste maps. It’s perfect for first-time visitors looking to get their bearings before hitting the slopes.
Best Runs Video
Intermediate Ski Routes in Champagny
Since most skiers and snowboarders fall into the intermediate category, we produced a series of videos highlighting the best blue pistes across La Plagne.
This particular edit focuses on the sweeping runs in the Champagny area – a quieter part of the resort with plenty of space to explore. Similar videos guide users through other top sections of La Plagne, helping them plan memorable days on the mountain.
Each video comes with a downloadable piste map, so viewers can follow our suggested routes and make the most of their trip with confidence. You can see more of these videos on the iRide YouTube channel.
La Plagne 360
The Takeout
La Plagne: The World’s Favourite Ski Resort
La Plagne, France, is officially the most visited ski resort on the planet. When combined with neighbouring Les Arcs, the wider Paradiski area becomes the third-largest ski resort globally – and it’s easy to see why.
After spending several winter seasons in La Plagne, we spotted a real gap in the market: a proper, user-friendly site that showcases all 11 villages, lifts and pistes in one place. That’s where the idea for La Plagne 360 came from – a big project that took over three months just to shoot and produce the 360° video content.
Inside the La Plagne 360 Website
Our site is packed with everything a skier or snowboarder could want before hitting the slopes. You’ll find detailed profiles of all the main pistes and lifts, along with immersive 360° videos, previews and interactive Google Maps features to help visitors get their bearings before they even arrive.
We’ve also added practical info – from where to stay and how to get around, to top nightlife spots and insider tips for making the most of your trip.
Standing Out in a Competitive Market
La Plagne’s position as the world’s most popular ski area also means there’s a fiercely competitive market for online exposure. There are loads of ski sites covering the area, so getting noticed in search results wasn’t easy.
Thanks to a focused and ongoing SEO and digital marketing campaign, La Plagne 360 now ranks in the top five for all our key search terms. With high-quality content and smart optimisation, we’ve cut through the noise and consistently grown traffic year after year.
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